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Online ethnography, sometimes referred to as digital or virtual ethnography. It involves researchers participating in and observing interactions within online spaces such as social media platforms, discussion forums, online games, and virtual worlds to understand the cultural phenomena and social interactions that occur within these digital environments.
The scope of anthropological research is broad and diverse, encompassing various sub-fields like cultural anthropology, biological (or physical) anthropology, linguistic anthropology, and archaeology.
The historical method is a systematic approach used by anthropologists to study and understand the past. It involves the critical examination and interpretation of historical sources such as
Field research, often referred to as ethnographic research, is an integral aspect of anthropological study that involves the direct observation and participation within a specific cultural or social group
As the socio-cultural landscape evolves, so does the application of the observation method in anthropology. The modern era has seen significant advancements and innovations in this research method.
Qualitative data refers to non-numerical information that captures the 'qualities' of a research subject—people's behaviors, beliefs, values, and social norms
In anthropology, quantitative data involves the collection and analysis of numerical information to reveal patterns, trends, correlations, or generalizations about the human condition.
Fieldwork is a fundamental methodology in anthropology that involves immersing oneself in a specific community or cultural setting to conduct firsthand research.
By conducting cross-cultural comparisons, anthropologists shed light on the unique characteristics and complexities of different cultures, highlighting both their similarities and differences.
The comparative method is an analytical approach that has been instrumental in shaping the field of anthropology. It involves examining, contrasting, and
Questionnaires serve as valuable tools in gathering data from individuals or groups, allowing researchers to explore social, cultural, and behavioral aspects within specific contexts.
Acculturation, as a core anthropological concept, refers to the process by which individuals from one cultural background adopt the behaviors, attitudes, and values of another cultural group, often as a consequence of direct and continuous contact
